Why DO we follow celebrity health advice? Doctors blame the 'herding effect' and warn against trusting the often dangerous fads

Scientists from McMaster University, Canada investigated how celebrities such as Gwyneth Paltrow gain credibility as health advisers.



from Health | Mail Online http://www.dailymail.co.uk/health/article-2525758/Are-hard-wired-follow-celebrity-health-advice-Herding-blamed-people-trust-wisdom-rich-famous.html?ITO=bookmark-chromeext&ns_mchannel=rss&ns_campaign=bookmark-chromeext

via dailymail